Soso Social Rebrand

Soso Social focuses on personalized brand direction for influencers, Instagram accounts, and businesses. For individuals searching for brand partnership deals, they find services with Soso Socials. I worked to focus on a rebranding for the Instagram and Website, focusing on defining words like CREATIVE / DYNAMIC / AUTHENTIC / STYLISH for the Instagram and the slogan BE THE WOMAN YOU WOULD LOOK UP TO for the professional website.

Rare Beauty

Brand Partnership Presentation 

Rare Beauty is a makeup and skincare brand created by Selena Gomez, centered on advocacy for mental health and inner beauty. “We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world. “ I created a presentation while searching for global makeup and skincare brands ​centered on mental health initiatives and support to visualize certain partnerships and the brand collaborations that might ensue.

SELF CARE IS SKIN CARE

SELF CARE IS SKIN CARE

Mental health self-care has no true definition. We all find peace in different avenues of self-care, but our daily skin care routine brings peace, dedication, and comfort. The routine serves as a reminder of self-care towards our mental health every day, a sign to take care of every aspect of our peace.

Self-care is Skin-care is the motto for the brand partnership between TATCHA and Rare Beauty, focusing on two popular products combined for a peaceful end of every day.

Find Comfort Hydrating Hand Cream

The Dewy Skin Cream

  • Hair Clips

    First item in Self-Care is Skin-Care Package

    Elegant hair clips to push hair back while completing your nighttime skin care routine.

  • Jade Face Roller

    Second item in Self-Care is Skin-Care Package

    The cooling gemstone of face rollers allows products to become properly absorbed into the skin - soothing and productive.

  • Dewy Skin Cream x Find Comfort Hydrating Hand Cream

    Collaboration products in Self-Care is Skin-Care Package

    Two comforting creams to pair at the end of a long day - the star of the package.

Free People

Duo Celebrity Line Idea 

Free People’s designs are carefree, light, and centered in a flow that is the peak cultivated style of all free spirits. Two of my favorite artists, Role Model and Lizzy McAlpine, recently collaborated on a project where Lizzy McAlpine was featured with him on stage, and their collaboration reached new popularity online. Focused on their country style and heartfelt lyrics, a celebrity line titled Honeysuckle features photoshoots in country lace and worn in denim, Lizzy McAlpine, and Role Model, adorned in Free People designs. Urban Outfitters’ sales will be affected by the wider audience invested in the Free People collaboration.

Honeysuckle Mood board

Fashion Piece Ideas

Potential Influencer Partnerships

Marketing expands further through socials on Instagram and TikTok with the posts of the official Free People pages and Lizzy McAlpine and Role Model. Targeting a trending duo of artists who are celebrated for their lyrics and for their style choices will encourage sales by focusing on the audience who loves celebrating Free People’s uniqueness and spirit.